As entrepreneurs and creators, we’re often told to keep our ideas and projects under wraps until they’re fully developed and ready to launch. But what if we told you that building in public could be the key to unlocking exponential growth for your business?
Building in public refers to the practice of sharing your work, progress, and struggles with a community of supporters as you build and develop your product or business. This means sharing updates on social media, hosting Q&A sessions, and inviting feedback and participation from your followers.
The benefits of building in public are numerous. For one, it helps to build a sense of community and engagement around your project. As you share your progress and invite participation, you’ll find that your followers become invested in your success. They’ll cheer you on, offer valuable feedback, and even become brand advocates.
Additionally, building in public allows you to gather valuable feedback and input that can help improve your final product. By sharing your work in progress, you can get real-time feedback and iterate on your ideas accordingly. This can save you a lot of time and resources in the long run, as you’ll be able to identify and address any issues before your launch.
But perhaps most importantly, building in public can help you attract potential customers and investors. By sharing your progress and inviting participation, you’re demonstrating your expertise, commitment, and vision. This can make it easier to secure funding and find early adopters for your product.
“Build in public” refers to a philosophy or strategy of creating and developing a project, product, or business in an open and transparent manner, often with the help and input of a community of followers or supporters. This can include sharing progress updates, behind-the-scenes information, and inviting feedback and participation from others. The idea is to build a sense of community and engagement around the project, as well as to gather valuable feedback and input that can help improve the final product.
Case Study:
A great example of building in public is the founder of the company Notion, Ivan Zhao. He started working on Notion in 2013, and since then he used Twitter to document his journey, and also to share his updates, milestones, and struggles along the way. He shared his learnings, failures, and the process of building the product. He also shared the revenue numbers and how they were growing. By doing this, he was able to build a community of people interested in the product and in the process of building a software company. Notion now is one of the most popular productivity tools out there, with millions of users and revenue in the millions of dollars.
In conclusion, building in public can be a powerful tool for entrepreneurs and creators to fuel their business growth. By sharing your progress, inviting participation, and gathering feedback, you’ll be able to build a community of supporters, improve your final product, and attract potential customers and investors. Just like Notion’s case, it takes time and commitment, but it will be worth it in the long run.
