How We Leverage ZeroRank to Better Position Our Brand in the Age of LLMs

SEO didn't die—it just changed locations. Your customers aren't only searching Google anymore. They're asking AI. And evolving your SEO strategy to stay visible across all the major AI platforms? That's the hard part.

At IONIAN, we've embraced this shift. Here's how we use ZeroRank AI to map our AI customer journey and ensure our brand shows up when it matters most.

Why AI Search Matters for Brands

People are increasingly turning to ChatGPT, Perplexity, Claude, and other AI assistants to research products, compare options, and make decisions. If your brand doesn't appear in those conversations, you're invisible to a growing segment of your audience.

Traditional SEO tools weren't built for this. They track Google rankings, but they can't tell you how AI models talk about your brand—or whether they mention you at all.

What ZeroRank Does for Us

ZeroRank gives us clear visibility into how we show up across AI platforms:

• Prompt tracking — We discover which questions and queries matter most, and where our brand should appear
• Multi-model coverage — We track visibility across ChatGPT, Gemini, Perplexity, and Claude
• Competitor benchmarking — We see how we stack up and get notified when we're slipping or gaining
• Sentiment & citations — We understand the tone and sources AI uses when mentioning us

Our Workflow

We add our brand, website, and key competitors. ZeroRank builds our tracking from there—suggesting AI targets based on our SEO keywords and brand. We review conversations as they happen, track generative answers over time, and use the insights to improve our content and positioning.

The result: we don't just hope we're visible. We know where we rank in AI.

Watch: "Google Search: Beyond Traditional SEO" — a quick primer on why AI search visibility matters.

Getting Started

If you're ready to understand how AI sees your brand, ZeroRank is worth a look. Setup takes minutes, and the clarity is immediate.

At IONIAN, we believe in building with the future in mind. That includes making sure we're discoverable wherever our customers are searching—including inside the chat.